#1- Be unique. Define yourself and tell your story.
#2- Innovate and diversify – or perish.
#3- Aim high. Communicate with and market to highest levels.
#4- Think global. All the world’s a stage and open for business.
#5- Become a multi-expert. Go to and build the demand.
#6- Build your brand everyday. Thru PR, advertising, industry events and social media.
#7- Hone your craft. Learn each day from people, words, questioning and experimenting.
#8- Everything counts. Upgrade image. Sharpen presentation. Quality over quantity.
#9- Practice the arts of attraction and reciprocity.
#10- Share. Collaborate. Learn. Laugh.

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