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The Key Ingredient for Success in Your Search » 10 New Laws of Recruiting in New World
#1- Be unique. Define yourself and tell your story.
#2- Innovate and diversify – or perish.
#3- Aim high. Communicate with and market to highest levels.
#4- Think global. All the world’s a stage and open for business.
#5- Become a multi-expert. Go to and build the demand.
#6- Build your brand everyday. Thru PR, advertising, industry events and social media.
#7- Hone your craft. Learn each day from people, words, questioning and experimenting.
#8- Everything counts. Upgrade image. Sharpen presentation. Quality over quantity.
#9- Practice the arts of attraction and reciprocity.
#10- Share. Collaborate. Learn. Laugh.
Mike,
Would agree with your philosophy on social media for brand promotion. You might want to look at “communities” over web sites in a future blog. I’m just switching over. In terms of blogging and PR, you need to define your target audience and have clear and measurable objectives. You also need to consider how you can use “social tools” in your existing offering. I now incorporate these in to my training for recruiters. removes the geography boundaries.
As a last tip, you need a clear definition of what you offer. If your services are very different consider distinct brands. This allows definition in your marketing effort and makes targeting the different prospect groups easier.
Good luck with the blog, till tomorrow
Bill
10 laws are spot on- love the blog-
Relationships, Networking, and Collaboration is the new world order- could not agree with you more!